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Knowledge and getting started

Understand visibility,
start for free.

Before you invest, you want to understand what this is about: what channel-native means, how visibility in AI answers works, what the GDPR requires. Our knowledge hub explains the fundamentals of content marketing for B2B service providers. And if you want to try it straight away, you start free for 14 days, no credit card.

Guides and fundamentals

The topics are being released one by one as in-depth guides.

Guide

Channel-native instead of copy-paste

Why the same caption on every channel costs you reach, and what channel-native writing concretely means, with examples of how one thought works per platform in its own voice.

Guide

GEO and AEO: visible in AI answers

How ChatGPT, Perplexity and Google AI Overviews select sources and what makes your content citable, on generative and answer-based search optimisation for B2B service providers.

Guide

GDPR in social media marketing

What EU processing, consents and data processing agreements mean for your posts and what regulated industries have to watch, with the key concepts explained clearly.

Guide

The EU AI Act and AI labelling

When AI content has to be labelled and how the approval and veto principle provides the evidence, explained practically for the labelling obligation.

Guide

B2B content without a marketing department

How small service providers stay visible regularly without an in-house team and turn expertise into posts, on finding topics, editorial cadence and approval workflow.

Guide

The SEO blog as a foundation

Why a server-side rendered blog ranks for the long term while social fades, and what sitemap, RSS and structured data contribute, on the interplay of blog and social.

Frequently asked questions

Are the guide contents already available?+

The knowledge hub keeps growing. The topics listed here are being released one by one as in-depth guides. If you do not want to wait, start the free trial straight away and get to know the features in practice.

What does it cost to get started?+

You try Personativ free for 14 days and with no credit card, with the full feature set including AI. After that it continues from €49.00 per month, cancel monthly.

Who is the knowledge hub worthwhile for?+

For B2B service providers without an in-house marketing department, that is consultancies, professional firms, agencies and specialist businesses. The guides explain the fundamentals of content marketing, visibility and data protection clearly.

Do I need prior knowledge to get started with Personativ?+

No. Personativ sets up your brand voice in minutes and suggests topics, you do not have to be a marketing pro. The guides help with understanding, but they are not required to get started.

Prefer to just try it?

14 days free, no credit card, with the full feature set including AI.