PersonativPersonativ
Automated content and visibility solution for SMBs

More visibility.
Less effort.
Measurable results.

Personativ automatically creates, optimizes and publishes high-quality content for every relevant channel, in your brand voice and with measurable success.

  • Saves up to 80% time
  • Strengthens your brand
  • Grows your reach

No credit card required · 14-day free trial · Ready in 5 minutes

personativ.de/app · Dashboard
Welcome back!
Your content grows, every day.
Aug 1 - Aug 31, 2026
Published posts
128
+24% vs. last month
Reach
156,230
+38% vs. last month
Interactions
9,834
+27% vs. last month
Time saved
62 h
+80% vs. last month
Reach
200k150k100k50k0 Aug 1Aug 8Aug 15Aug 22Aug 31 156,230
Next publications
  • Blog articleTomorrow, 10:00 AM
  • LinkedIn postTomorrow, 12:00 PM
  • Instagram postTomorrow, 2:00 PM
  • X articleFri, 8:00 AM
Go to calendar

Example figures from a product preview, not live data from a customer account.

One topic. Every channel. Automatically.
This is how simple it works

From a single idea to content for every channel,
in minutes

You provide a topic, Personativ takes care of the rest. From research and creation to publishing and measuring results.

  • AI understands your brand and audience
  • Creates high-quality, relevant content
  • Optimised for SEO and social media
  • Publishes automatically to every channel
  • Measures success and keeps learning
1Enter a topic
Your topic
5 tips for more efficiency in day-to-day consulting
BlogLinkedInSocial mediaNewsletter
2AI creates content
Example: blog article

5 tips for more efficiency in day-to-day consulting

SEO-optimisedIn your brand voice
3For every channel
  • LinkedIn postCreated automatically
  • Facebook postCreated automatically
  • Instagram postWith a matching image
  • NewsletterFor your contacts
  • Google BusinessVisible locally
4Published & measured
Your results
Reach 23,842+68%
Interactions 1,892+35%
Clicks 692+28%

Schematic illustration, not real measured figures.

One click publishes to your blog and every channel

LinkedIn · 3.000 charsX / Twitter · 280 charsFacebook · 63.206 charsInstagram · 2.200 charsMastodon · 500 charsYouTube · VideoBluesky · 300 charsReddit · 40.000 charsTelegram-Kanal · 4.096 charsDiscord · 2.000 charsPeerTube · VideoLemmy · 10.000 chars

Less effort. More visibility. Provable.

From the AI draft to the weekly report: Personativ handles the work that would otherwise be left undone.

Posts that sound like you

One topic becomes finished articles and channel-native posts in your brand voice, not one caption for all.

One topic, native on every channel

Blog, LinkedIn, Instagram and a dozen more channels each get their own version, with image, carousel or story.

Marketing that runs itself

The autopilot picks topics from the trend radar, writes them, schedules for the best time and waits for your veto.

Always one editorial plan ahead

Editorial calendar, approval workflow and Telegram control keep everything in view without constant attention.

Provable impact, not gut feeling

Reach, engagement and clicks per post, a weekly report by email and the best send times from your own numbers.

Found on Google and in AI answers

A server-rendered blog with SEO, plus a check of whether you appear as a source in ChatGPT, Perplexity and Google AI Overviews.

GDPR and the EU AI Act, no compromise

EU-only processing enforceable on demand, an approval log as proof, reviewed posts without an AI label.

Plugs into your tools

A public API, push to WordPress or Wix, shop products and marketplace listings from a single input.

All features in detail+

Personativ is comprehensive. Here is every building block, bundled into the outcomes above.

AI ghostwriter with your brand voice

Enter a topic, get a finished article draft in your tone (formal address, subject-matter depth, no emojis). Plus topic suggestions from your subject area.

Your brand, set up in minutes

Colours, fonts, logo and tone of voice: Personativ can pull them straight from your website. From then on every post fits your line, and the AI warns you when a text contradicts your existing positioning or your no-gos.

Audience intelligence

Personativ builds an audience model from your website and your content, with personas per role: management, technical, procurement, HR. From one idea you get a dedicated version per persona, with exactly the focus that role cares about (growth, processes, recruiting).

Trend radar with relevance check

Current trends from a broad, curated mix of sources, narrowed down to your country or region. The sources are cached and refreshed on a schedule in the background, so the radar stays current without any wait. The AI summarises, per industry and region, what is really being discussed, and explains what a trend concretely means for your brand. On request Personativ adds the best-fitting topics to your idea pool automatically. No blind following of the herd.

Autonomous marketing agent

Set a goal. The agent picks the right topics from the scored trends, writes them for the target audience, schedules them for the learned best time and learns from your approvals, rejections and their impact. Hard guardrails included: a daily limit, credit budget and risk filter determine what it may even propose. Fully autonomous on request, always with an approval window as a safety net, controllable by Telegram too.

Article 50 safe posting (EU AI Act)

Since August 2026 AI content must be labelled, unless a human has reviewed and taken responsibility for it. That is exactly what our approval and veto principle delivers: reviewed posts go out without an AI label, unreviewed ones are labelled by Personativ automatically, and the approval log provides the evidence. AI images are marked machine-readable.

Voice-diff: channel-native, not copy-paste

One input, all channels side by side. See in black and white how the same content is written for each channel in its own persona, instead of one caption for all. That is exactly what sets us apart from plain cross-posters.

Findable in AI answers (GEO/AEO)

We check how citable your content is for ChatGPT, Perplexity and Google AI Overviews, and continuously measure whether your brand actually appears as a source for your target questions.

Competitor monitoring & content gap analysis

Add your competitors and have their public channels continuously observed. The AI compares what they post about and what you have stayed silent on, and turns that into concrete topic gaps with a recommendation for what to pick up next. Straight into your trend radar and your own topics.

Shorts from long videos

From a webinar, talk or screencast, Personativ automatically cuts vertical clips of the strongest moments. Transcription runs on our own server, with no external service.

Every reaction in one place

Comments and mentions land in a shared inbox, including an AI reply suggestion in your brand voice. On request Personativ replies automatically, of course only after the same veto window as for posting. Reacting fast means more leads.

SEO built in

Your blog is server-side rendered: Google reads everything, LinkedIn shows preview cards. Sitemap, RSS feed and structured data included, on your own domain if you want.

Evergreen autopilot

Your best articles are automatically shared again in fresh wording. The channel stays active, even in weeks when nobody has time.

Highlight topics: your own offers on a rhythm

Set up your product once with a target link and say how often it should be promoted, for example every two weeks. On request the AI reads your offer page and fills in the title and benefits itself. Personativ writes from a different angle each time, including as an origin, customer or objection story, and remembers what has already been said. Before it posts, you have the veto.

Expert interview: AI that really knows you

A guided interview draws out your expertise: typical customer problems, real objections and your answers, case stories. This becomes a knowledge base every text draws from. The result sounds like you, not like a template.

Audience pretest before posting

Before a post goes out, simulated personas of your target audience rate it: clarity, relevance, strongest objection. The score sits right in the approval message. That way a weak post is caught before your customers see it.

Real carousels, automatically

An article becomes branded slides with a hook and call to action, published as a real Instagram carousel and as a multi-image post on LinkedIn. The format with the highest organic reach, without any design software. Plus a built-in layout designer for your image templates: set up design groups for tiles, carousels and covers once, in your colours.

Post, story or reel, you decide

Per channel you choose the format: a classic post, an Instagram or Facebook story, or a reel. In autopilot you can additionally set your own story cadence, so that stories appear automatically on the right rhythm alongside posts.

Media library with upload everywhere

Drag and drop your own images and videos right where you select them, instead of awkwardly uploading them in advance. Everything lands in a central media library with properties and file management, reusable for every post and every channel.

AI image optimization in the media library

Select images and let the AI remove QR codes and distractions, cut out backgrounds, retouch, upscale, denoise, or anonymize faces and license plates. Also automatically on upload. Results are saved as new images linked to the original.

Learns what works

Likes, comments, shares and clicks per post, collected automatically, with UTM tracking for your web analytics. Personativ recognises which topics, formats and times resonate with your audience, and steers the next posts exactly there. The weekly report arrives by email on Mondays. Plus concrete recommendations and the best posting times per channel (insights), straight from your own numbers.

Approval window & control by Telegram

Before an automated post goes out, Personativ reaches out in good time, by Telegram or email. No response means publish, a quick reply postpones it. And you start tasks on the go, straight from the chat.

Share images without a designer

For every article a branded preview image is created automatically in your colours, for LinkedIn cards that stand out.

Approval workflow

Staff write, management approves. With comments, notifications and clear roles. Nothing goes out unreviewed.

Runs without you watching

Scheduled posts, automatic token renewal, a warning before a connection expires, retry on errors. Infrastructure instead of a makeshift setup.

Your website, your choice

A hosted blog on your own domain, direct push to WordPress or Wix (as a real blog post) or a headless API for any other website. Your articles land wherever you need them.

Multilingual: interface and AI content in four languages

Personativ speaks German, English, Spanish and Italian, and not just the interface but also the AI-generated posts and articles. Every team member picks their own interface language and their own content language, and per run the language can be overridden manually in the composer, autopilot, highlights and agent. That way you serve international audiences from a single workspace.

EU data sovereignty, not just a checkbox

We provide the AI, no separate provider account needed. On request you enforce pure EU processing without US involvement. Self-hosted transcription, versioned consents, clean tenant separation. Every account manages itself: profile picture, 2FA, changing or deactivating team roles, all the way to GDPR self-deletion.

Public API for developers

Embed Personativ into your own tools: one input, one channel-native post per channel via a REST call. With an API key, rate limit, OpenAPI description and documented examples.

Posts from shop products

Connect your online shop (Shopify, Shopware, WooCommerce), pick products, done: one channel-native post draft per channel. Price, link and availability come straight from the catalog, sold-out items are skipped.

Sales copy for marketplaces

From your product data Personativ writes ready-made marketplace listings for Amazon, Otto, eBay and Kaufland: title, bullet points and description, tailored to each marketplace and in your tone. Select once, ready to sell everywhere.

Editorial calendar

All scheduled posts at a glance in the calendar: move them by drag and drop, spot gaps and approve right there. You see what goes out when and on which channel, before it publishes.

Referral programme

Recommend Personativ and get rewarded: every customer you refer earns you a free month or account credit. Your personal invite link lives right in the app.

AI editing assistant

Select an existing text and have it shortened, checked for clarity, or turned into a teaser or SEO headline. The assistant works right in the editor, in your brand voice, without rewriting the whole post.

Media library: auto-tagging and meaning search

Personativ tags new images automatically. In the media library you then search not just by file name but by meaning: describe what you need and the right visual appears, even without the exact keyword.

From inbox to finished post

Turn a note, a link or a source straight into a channel-native draft. Whatever crosses your desk becomes a post in one step, instead of getting lost in an idea list.

Not a posting tool. A digital marketing team.

Understands your brand, spots topics, creates, publishes and learns

The advantage does not come from text generation alone, but from the combination: brand and audience understanding, trend analysis, automatic distribution and the ability to learn.

STEP 1

Understands

Brand, tone, positioning and audience, derived from your website and your content.

STEP 2

Spots

Relevant trends and topics, scored for fit with your industry, audience and positioning.

STEP 3

Creates

Channel-native posts, tailored per target persona, in your brand voice.

STEP 4

Publishes

At the best time on every channel, with an approval window as a safety net.

STEP 5

Learns

From your approvals, reach and reactions, and steers the next posts to where they work.

Fully autonomous on request: Personativ researches, creates and schedules by itself, and with the approval window (by Telegram or email) you keep the final word at all times.

Try it free for 14 days, no credit card

Import your existing blog in 5 minutes or have the first draft written straight away.

Get started now

This is what a Personativ blog looks like

The expert blog of FHCP, an IT consultancy whose consultants publish on the side, runs entirely on Personativ: over 30 expert articles, a custom design in the brand colours, automatic share images, sitemap and RSS for Google.

  • Server-side rendered: every search engine reads everything
  • Custom design without a developer: colours, logo, layout, custom CSS
  • On your own domain if you want (blog.yourcompany.com)
See the blog live

How it looks inside the product

From the dashboard to the weekly report. A look at the tools you work with every day.

Dashboard

All channels, upcoming posts and the pulse of your visibility at a glance.

Editorial calendar

Move scheduled posts by drag and drop, spot gaps, approve on the spot.

Approval

Review a draft, comment, approve or postpone. Nothing goes out unchecked.

Weekly report

Reach, engagement and the best send times, in your inbox every Monday.

Video studio

One shoot, everything ready

From a single long video, Personativ automatically creates 9:16 clips, a click-worthy YouTube thumbnail, subtitles, metadata and channel-native posts for every channel. No competitor covers this path from raw footage to finished post end to end.

How a video runs through the studio

1
Material

Upload material

Upload your long video: webinar, talk, interview or screencast. Transcription runs on our own server, without any external service.

2
Metadata

Generate metadata

Personativ detects the chapters, writes title, description and tags, and suggests the strongest moments for clips.

3
Thumbnail

Design the thumbnail

From templates in your colours you get a click-worthy YouTube thumbnail, optionally with an AI scene and as an A/B variant.

4
Post

Publish posts

From the same shoot you get 9:16 clips with subtitles and channel-native posts for every channel, each with approval before publication.

9:16 clips with AI moment selection

From a long video Personativ automatically cuts vertical clips for the strongest moments. You pick what goes out.

Animated subtitles

Word-accurate subtitles are burned in and animated automatically. Every clip stays understandable even without sound.

Studio sound and editing

The audio is levelled cleanly, and long pauses and filler words are removed automatically on request. Raw footage becomes a polished post.

YouTube thumbnail designer

Thumbnails from templates in your colours, with an AI scene and text layers. Two variants for an A/B test are quick to create.

Metadata and reuse

Chapter markers, description and tags are created automatically. The same content carries over into a blog, newsletter and community post.

YouTube analytics and thumbnail A/B

Views, watch time and click-through rate come together. The A/B test shows which thumbnail really earns more clicks.

Clip score

Before publication Personativ rates how strongly a clip works as a hook. That keeps the weak clip from going out unchecked.

AI coach on channel data

The coach reads your own channel figures and tells you concretely which topics, formats and lengths will work with your audience next.

Real features only, no placeholders. You keep the final say on every clip and every post.

From practice

How FHC+P uses Personativ itself

Personativ is not a brochure promise. The company behind Personativ uses it itself: the consultants' expert articles become channel-native posts across every channel, with approval before each publication.

89blog articles captured
153channel-native posts from them
7channels served
Ø 2posts per article

Honestly framed as our own use: no bought testimonial, but verifiable in the live blog.

References and beta programme

We start transparently. Our first reference is ourselves, and we are looking for businesses to take the path with us.

FHC+P GmbH

An IT consultancy whose advisers publish on the side. Their entire expert blog and social media presence run on Personativ.

See the result

Personativ

Personativ's own product communication runs on Personativ: blog, social media and campaigns are created in the very same tool.

See the result

Become a reference customer

Become an early reference and get special conditions. We guide the setup personally and keep developing Personativ with your feedback.

Start as a reference customer
FHC+P setup service

No time? We set up Personativ for you.

FHC+P, the company behind Personativ, handles the complete setup as a service: brand voice and brand kit, connecting channels, configuring the trend radar and the first posts. You start with a fully set up channel instead of configuring it yourself.

  • Brand voice & brand kit

    We take over colors, fonts, logo and tone from your website and sharpen your brand voice.

  • Connect channels

    We set up blog, LinkedIn, Instagram and the other channels and test the connections.

  • Set up the trend radar

    We configure industry, regions and specialist sources so the radar only delivers relevant topics.

  • First posts

    We write the first posts in your voice so you start right away with a filled channel.

What does visibility cost otherwise?

The same job, three ways. Personativ does the work of a marketing department at a fraction of the cost.

Marketing employee
4,200 to 6,700 € per month
Agency
1,500 to 4,000 € per month
Personativ
from 39,00 € per month
Your digital marketing department

All prices net, plus 19% VAT. No hiring, no agency briefing: set it up once, then it runs.

Transparent. Fair. Predictable.

The right plan for your company.

Cheaper than an hour of agency time, with the full feature set in every plan. All prices net, plus 19% VAT. All the details →

Monthly
49,00 €/ month
cancel monthly
200credits / month incl.

For getting started. Extra AI usage via credit packs.

Select
6 Monate-10%
44,00 €/ month
Minimum term 6 months
500credits / month incl.

Like Monthly, with a term discount and more allowance.

Select
Jährlich-20%
39,00 €/ month
Minimum term 12 months
800credits / month incl.

Best base price with an annual commitment. Unlimited articles and accounts.

Select
Professional
259,00 €/ month
cancel monthly
3.000credits / month incl.

Power-user tier: autopilot, trend radar, pretest, AI images & carousels without buying extra credits.

Select
Professional 6 Monate-10%
233,10 €/ month
Minimum term 6 months
3.500credits / month incl.

Power-user tier: autopilot, trend radar, pretest, AI images & carousels without buying extra credits.

Select

Your competitor's next article goes out this week.

Import your existing blog in 5 minutes or let the AI ghostwriter write the first draft, today.

Frequently asked questions

What is Personativ?+

Personativ is a content publishing platform that lets B2B service providers capture an article once and publish it automatically, channel-natively, to their blog and every social channel.

Who is Personativ built for?+

For consultancies, professional firms, agencies and specialist businesses where content has to run on the side and there is no in-house marketing department.

What does Personativ cost?+

Free for 14 days, then from €49.00 per month with the full feature set including AI. Cancel monthly.

Is Personativ GDPR compliant?+

Yes. Pure EU processing without US involvement, enforceable on request, self-hosted transcription, versioned consents, 2FA and clean tenant separation.

Do I have to label AI posts (EU AI Act, Article 50)?+

Only if nobody has reviewed them. Posts you review through the approval queue or veto window carry your editorial responsibility and need no AI label. If you let Personativ post fully autonomously, it labels the post automatically (can be turned off), AI images are marked machine-readable, and the approval log provides the evidence.

Which channels are supported?+

Your own SEO blog plus 11 live channels: LinkedIn, X, Facebook, Instagram, Mastodon, Bluesky, Reddit, Telegram, Discord, PeerTube and Lemmy; more in preparation: YouTube, TikTok, Threads, Pinterest and Google Business Profile. On Instagram as a post, story or reel, on Facebook as a post or story. Plus push to WordPress and Wix as well as a public REST API.

Can I post stories and reels?+

Yes, within honestly defined limits. On Instagram you choose post, story or reel, on Facebook post or story; all other channels only support the classic post. Supported: text with hashtags in posts and reels, single images, real image carousels (up to 10 images on Instagram) and videos, where a feed video on Instagram automatically becomes a reel and also appears in the feed. Stories run as 1080x1920 tiles with the text baked directly into them, with an image or a video (Facebook stories currently image only). In autopilot, posts can also be published as stories automatically. Not possible (platform or API constraints): custom music, sounds or audio tracks, interactive stickers such as polls, questions or link stickers, location tags, collaborators and product tags; clickable links directly in an Instagram post or story are not rendered by the platform itself.

Do you publish to Wix too?+

Yes. Alongside your own SEO blog and the WordPress push, Personativ publishes articles automatically as real posts in your Wix blog.

Does Personativ analyse my competitors?+

Yes. You add competitors and Personativ observes their public channels. The content gap analysis compares what they post about and what you do not yet, and turns that into concrete topic gaps and recommendations.

Which languages does Personativ work in?+

The interface and AI content are available in German, English, Spanish and Italian. Every team member sets their own interface and content language, and per post the language can be overridden manually. That way you publish multilingually from a single workspace.

What sets Personativ apart from plain cross-posters?+

Personativ writes independently for each channel in that channel's persona, instead of distributing one caption to all. The voice-diff view shows these differences side by side.