PR without an agency

From one topic
a finished press release.

Name: Personativ
Price: 49.00 EUR

From a single topic Personativ produces a fully structured press release: kicker and headline, a lead answering the who-what-when-where-why, a contextual quote, a company boilerplate and a press-contact block. All you have to do is review and approve the text. Made for B2B service providers in the DACH region who want to do occasion-driven PR without hiring an agency.

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14 days free · No credit card · GDPR-compliant

PR gets left undone

A new offering, a milestone, a study: the occasions are there, but nobody writes the press release, because the format takes time and practice.

The form is off

Editors expect a specific structure: kicker, a clear lead, a quote, a boilerplate. Without the form, the text ends up in the bin unread.

An agency is too expensive for the occasion

Hiring a PR agency for every single announcement rarely pays off. So the occasion goes unused.

How it works

Capture once, publish channel-native, with approval as the final word.

Step 1

Enter the topic

You enter the occasion: a new offering, an award, figures or an event. That is all Personativ needs to start.

Step 2

Generate the structure

Personativ builds the complete press release: kicker and headline, who-what-when-where-why lead, a fitting quote, boilerplate and press contact, in your brand voice.

Step 3

Review and distribute

You approve the text and use it further: on your blog, in your mailing list or as the basis for channel-native posts.

What you get

A finished press release from a single topic
Press-ready structure with kicker, who-what-when-where-why lead, quote and boilerplate
Press-contact block created along with it
In your brand voice instead of a boilerplate tone
Use occasions without hiring a PR agency

Frequently asked questions

What parts does the press release contain?

Kicker and headline, a lead answering who, what, when, where and why, a contextual quote, a company boilerplate and a press-contact block. So everything editors expect.

Can I edit the release afterwards?

Yes. Personativ delivers a fully structured draft in the editor. You adjust wording, quote and contact details and only then approve.

Does Personativ send the release to editors?

No. Personativ creates the press-ready text. You handle distribution to editors or press portals yourself, for example via your own mailing list.

What does Personativ cost?

14 days free, then from 49.00 euros per month with the full feature set including AI. Cancellable monthly.

From one topica finished press release.

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