From one topic
a finished press release.
From a single topic Personativ produces a fully structured press release: kicker and headline, a lead answering the who-what-when-where-why, a contextual quote, a company boilerplate and a press-contact block. All you have to do is review and approve the text. Made for B2B service providers in the DACH region who want to do occasion-driven PR without hiring an agency.
14 days free · No credit card · GDPR-compliant
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PR gets left undone
A new offering, a milestone, a study: the occasions are there, but nobody writes the press release, because the format takes time and practice.
The form is off
Editors expect a specific structure: kicker, a clear lead, a quote, a boilerplate. Without the form, the text ends up in the bin unread.
An agency is too expensive for the occasion
Hiring a PR agency for every single announcement rarely pays off. So the occasion goes unused.
How it works
Capture once, publish channel-native, with approval as the final word.
Enter the topic
You enter the occasion: a new offering, an award, figures or an event. That is all Personativ needs to start.
Generate the structure
Personativ builds the complete press release: kicker and headline, who-what-when-where-why lead, a fitting quote, boilerplate and press contact, in your brand voice.
Review and distribute
You approve the text and use it further: on your blog, in your mailing list or as the basis for channel-native posts.
What you get
- A finished press release from a single topic
- Press-ready structure with kicker, who-what-when-where-why lead, quote and boilerplate
- Press-contact block created along with it
- In your brand voice instead of a boilerplate tone
- Use occasions without hiring a PR agency
Full feature set, one price
14 days free, then from 49 € per month. All prices net, plus 19% VAT. All details →
For getting started. Extra AI usage via credit packs.
Selectincl. setup, first 6 months
Like Monthly, with a term discount and more allowance.
Selectincl. setup, first 12 months
Best base price with an annual commitment. Unlimited articles and accounts.
SelectPower-user tier: autopilot, trend radar, pretest, AI images & carousels without buying extra credits.
Selectincl. setup, first 6 months
Power-user tier: autopilot, trend radar, pretest, AI images & carousels without buying extra credits.
Selectincl. setup, first 12 months
Power-user tier: autopilot, trend radar, pretest, AI images & carousels without buying extra credits.
SelectMore solutions
Right for your industry
Frequently asked questions
What parts does the press release contain?+
Kicker and headline, a lead answering who, what, when, where and why, a contextual quote, a company boilerplate and a press-contact block. So everything editors expect.
Can I edit the release afterwards?+
Yes. Personativ delivers a fully structured draft in the editor. You adjust wording, quote and contact details and only then approve.
Does Personativ send the release to editors?+
No. Personativ creates the press-ready text. You handle distribution to editors or press portals yourself, for example via your own mailing list.
What does Personativ cost?+
14 days free, then from 49.00 euros per month with the full feature set including AI. Cancellable monthly.